About MJL

Located near Aalborg in North Jutland, Denmark, MJL's main focus is helping organizations reach their full potential. From setting you up with the tools and content you need to establish a foothold within your market, or helping you discover new connections or nurturing your existing ones, MJL possesses the skills and experience necessary to get the job done. We get to know your organization by listening to your needs, then work with you to find winning and cost-effective solutions.

Our tailored solutions are custom-designed to bridge the gap between quality and pricing structure to enable more organizations to successfully interact with their intended audience, and grow and thrive.

With more than 17 years of experience and the collective abilities of an international, professional team, MJL are proven experts at developing top-notch communications products, including outreach campaigns, marketing automation, copywriting, content development, visual identity, social media management and strategy, and translation services.

We Deliver Success


Dollars (USD) raised for Ronald McDonald House Stanford’s Hope is Growing Campaign.

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Increase in revenue directly related to our campaigns for ecommerce experts Webgility.

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New Enterprise customers, representing more than $5,000,000 in annual contracts for online tech-ed leader Udacity.

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What We Do

Marketing Strategy

Strategic marketing is often the key to organizational success. Being aware of current market trends and understanding the unique traits of your target group is essential to optimizing ROI. MJL uncovers actionable insights and develops custom-designed strategies that help your organization achieve maximum returns.

Content Creation

Targeted content increases your organization’s credibility and creates value for your customers. MJL delivers customized content according to your specific organizational goals designed to excite and engage your target audiences.

Social Media & Campaigns

Social media campaigns are often represent a sizeable portion of an organization’s marketing strategy. MJL helps you identify, target, reach, and retain contact with your target audience, across all platforms. Together, we create appealing campaign materials, and determine the most effective channels to generate audience involvement.

Branding & Visual Identity

Your organization's identity is assessed within seconds. Therefore, a relatable visual identity is crucial to defining your brand. MJL creates your own unique visual identity that is consistent across all your digital and printed collateral to ensure your organization is recognizable and appealing to your desired audience.


Expert translation is essential for effective cross-cultural communication. MJL translates and adapts your message to reach your intended audience effectively. To ensure accuracy, MJL provides native-speaker-based contextual translations that extend far beyond the abilities of online translation tools.

Our Team

Michelle Juel Larsen

Chief Executive Officer

Michelle ensures quality via her graduate-level education in Technical Communications at Rensselaer Polytechnic Institute in New York, and years of experience managing communications and content development at top-notch organizations such as Stanford and Princeton Universities, and Ronald McDonald House Charities.


Kinga Király

Digital designer

Kinga brings creativity to projects thanks to her passion to UX, digital design, branding and research. She is responsible for the digital collateral for many of MJL's clients; leveraging her extensive, self-taught knowledge of digital tools & theories she acquired while studying Digital Concept Development at Business Academy Aarhus.


Kristína Lednická


Kristína is an AP Degree student of Marketing Management at UCN in Aalborg. Kristína is working on a branding project for one of our valuable clients and her daily tasks include planning, researching and content creation. She is contributing to our team with her knowledge and enthusiasm for marketing, design and digital media.


Transform your campaigns & content.
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